Emu oil is naturally very penetrating and we have formulated our lotion with botanicals and emollients that are carried deeply into the skin by the oil making it extremely effective. Shortly after application to the surface of the skin you will see that the lotion has disappeared leaving your parched, dry skin smooth and soft. Because it is deep-penetrating, it is also long-lasting. The light, fresh, clean fragrances do not compete with other fragrance that you may be wearing and are pleasing to both men and women. Once you try it you won’t want to run out!